Introduction

Stickers and labels are some of the most versatile branding tools for cafés, bakeries, takeaway shops, and retail businesses.
Whether you're sealing packaging, adding nutritional info, branding cups, or elevating gifting, the right label material and finish make a significant difference in durability and visual impact.

This guide breaks down key sticker materials, adhesive types, and print finishes — helping you choose the perfect options for performance, budget, and brand aesthetics.

1. Materials: Paper vs. Vinyl vs. Specialty Films

Your material choice determines how well the sticker holds up under heat, moisture, oils, and handling.

Paper Labels — Affordable, Print-Friendly, Eco Options

Best for:

• Coffee cups
• Dessert boxes
• Takeaway bags
• Branding seals

Advantages:

• Cost-effective
• Great print clarity
• Available in kraft, white, or textured options
• Ideal for dry food packaging

Vinyl Labels — Waterproof & Durable

Best for:

• Cold drink cups
• Juice bottles
• Smoothie containers
• Outdoor or refrigerated use

Advantages:

• Waterproof + oil resistant
• Flexible and long-lasting
• Works well on curved surfaces

Explore matching packaging:
Smoothie Cups

Specialty Films — Premium Look for Premium Brands

Includes metallic, transparent, holographic, or matte films.

Best for:

• Limited edition product drops
• Seasonal packaging
• Luxury items
• Gift boxes

2. Adhesive Types: Choose Grip That Matches Your Packaging

Permanent Adhesive

Strong hold — ideal for:

• Paper cups
• Food boxes
• Carrier bags
• Premium branding

Removable Adhesive

Peels clean without residue — ideal for:

• Reusable jars
• Temporary promotions
• Seasonal stickers

Freezer-Grade Adhesive

Designed for cold-chain products — ideal for:

• Ice cream tubs
• Frozen desserts

Explore compatible products:
Ice Cream Cups

3. Shapes & Sizes: Match Function to Application

• Round labels → cup lids, seals
• Rectangle labels → product info, branding blocks
• Square labels → bold logo presentation
• Custom die-cut → unique shapes for unique brands

For cafés and bakeries, mixing seal stickers with branding labels gives packaging a more intentional, professional finish.

4. Print Finishes: Matte, Gloss, Kraft, and Foils

Finishes influence tactile feel, colour depth, and premium perception.

Matte Finish

• Soft, modern look
• Minimalist branding
• Works well with kraft themes

Gloss Finish

• High colour pop
• Ideal for bold, vibrant branding

Kraft Finish

• Eco look
• Perfect for natural, earthy tones

Explore kraft-friendly items:
Paper Bags Collection

Foil or Metallic Effects

• Premium aesthetic
• Holiday or limited edition packaging
• Boutique retail or gifting

5. How to Use Stickers & Labels Across Your Packaging Range

Stickers elevate nearly every packaging component:

• Seal dessert boxes
• Add branding to plain cups
• Add allergen or nutrition labels
• Close kraft bags securely
• Enhance holiday packaging
• Personalise takeaway orders

Stickers also allow small cafés to test new branding without committing to fully printed boxes or cups.

Need help preparing label artwork?
Check our support:
Artwork Support

Conclusion

Stickers and labels are flexible, affordable, and powerful branding tools.
With the right materials, adhesives, and print finishes, they become essential elements that elevate your entire packaging system — from cups and lids to dessert boxes and gift bags.

Start building a cohesive sticker strategy with Packaging Lab and make every order look intentional, polished, and unmistakably yours.

Explore branding essentials:
Essentials Collection